We understand that today’s customers have more choice, are better informed and are more demanding of value than ever before. They look not only for the services and products that meet their needs at the price they are willing to pay, but for the merchant that recognises, appreciates and rewards their patronage.

A well designed loyalty program can play a significant role in fending off your competition, acquiring new customers, keeping existing customers and improving your business’ bottom line by obtaining and utilising data driven insights.

The true value of any effective customer loyalty program lies in the richness of the data and insights it provides. Our loyalty solution provides an unparalleled resource in the capture and analysis of vital customer behavioural information.

The Wright Express Loyalty Solution is feature rich and adaptable to suit your evolving requirements and boasts the following functionality ...

• Fully customisable, scalable & flexible system that can be suited to a wide range of applications & requirements
• Supports branded loyalty cards that can be loaded with value & redeemed at the register
• Seamlessly integrated with POS systems to capture & interpret transactional data
• Flexible promotion engine allows accrual, redemption & processing in real time
• Campaign management supports targeted promotional activity & optimised customer engagement through email & SMS
• Loyalty members can be granted access to a fully hosted web portal to view & manage their membership details
• Customisable and re-skinnable merchant and program owner web portals